Geely x Major

Developed a series of premium advertising visuals for Geely, created for Major Auto dealership in Russia. The project focused on translating the brand’s positioning into high-end campaign imagery — combining clean automotive aesthetics with strong lighting, minimal environments, and precise typography. Each visual was built around a specific model, highlighting its character through composition, color, and atmosphere — from dynamic performance-focused scenes to calm, architectural setups. Special attention was given to consistency across the series: unified grid, typography system, logo placement, and lighting direction to ensure a cohesive campaign language suitable for both digital and offline placements. The result is a set of visuals that emphasize product presence, clarity, and premium perception aligned with modern automotive advertising standards.